This just popped up on Techcrunch a couple of days ago. The company is called ‘Zirtual’ and they provide a service whereby you can have a virtual assistant complete all sorts of tasks on your behalf. While we think the service solves a definite pain point, it is perhaps the business model of putting a SAAS shell on top of a service business that we find particularly interesting. They go to great lengths to really communicate just how focused they are on the quality of the service they are providing. Their website is clean, crisp. modern and generally leads you to believe exactly what they are saying is true. Check it out – the service may not be for you, but it is always exciting to see how another startup is strategically managing their launch. Read the full story on TechCrunch.