Our Tectorian of the Week for May 30 is Tourism Victoria’s Trina Mousseau.
First, some congratulations are in order.
Thanks to the efforts of Trina and her team, Tourism Victoria has been named as a finalist for the “marketer of the year award” by BCAMA, the BC chapter of the American Marketing Association. BCAMA will announce the winner in September.
In fact, Trina and Tourism Victoria regularly win a ton of awards. Campaigns like Victoria Calling regularly receive praise and recognition… and achieve results.
It’s large part because Trina and her team are obsessive when it comes to creativity.
For example, Tourism Victoria went to Calgary and installed multiple large-scale sculptures of sea-dwelling mascots named “Sol the Seal,” “Simon the Salmon,” and “Orland the Orca.” The sculptures were then dropped in strategic downtown Calgary locations last summer.
The Calgary campaign was so popular that someone actually stole Sol the Seal. His whereabouts are still unknown.
How else can we sing the praises of Trina?
- She always wears great shoes.
- Ever since arriving from Vancouver, it’s been apparent Trina loves this town, a love affair that has powered Trina’s mission to put us on the map.
- Trina’s also a strong supporter of the local tech sector.
She gets that technology plays a strong role in powering our economy.
So Trina and Tourism Victoria play a key role introducing Tectoria to talented people all over world – people needed to fill the tons of high-paying jobs being created by the tech sector.
If you know someone someplace else who you think should visit Victoria, get them to try out Victoria Calling here.