We feature two Tectorians this week: Pretio and Tap for Tap.
Pretio, a Victoria-based advertising technology firm recently closed a deal to purchase another local software startup, Tap for Tap.
Tap for Tap is a mobile ad network for iOS and Android apps which includes a free tap exchange as well as paid promotion and app monetization network.
Founded in Victoria by Todd Dunlop and Eric Dyck in April 2012, Tap for Tap offers an ad network that allows app developers to cross-promote their app by exchanging ad placements within apps in the network. More than 15,000 app developers around the world use Tap for Tap’s network.
Tap for Tap is far from Todd Dunlop’s first successful startup. The Royal Roads grad and serial entrepreneur founded Neverblue Media, a Victoria-headquartered company that is internationally famous for offering a high-quality ad network, and is one of the local tech scene’s biggest employers.
Pretio was founded by 26 year-old entrepreneur Tyrone Sinclair in 2012 with an initial focus on helping games, apps and websites engage users by giving rewards from brands for certain activities (for instance, a $10 coupon from Target for visiting frequently or 50% off from Tommy Bahama for hitting a new game level).
In 2013, after having raised an angel round from local investors and bringing well-known Tectorian Jim Hayhurst on board, the company raised additional funding from Sir Terry Matthews’ Wesley Clover International and Vancouver-based VC Yaletown Venture Partners.
Since then, the company has allowed other advertising networks to use Pretio’s technology and offers to fill the millions of daily ‘moments’ where users expect to be rewarded – not bombarded with banner ads
The acquisition of Tap for Tap by Pretio is especially exciting for the VIATeC community.
Pretio, the first graduate of VIATeC’s Accelerator Program, acquired the 2012 VIATeC Award Recipient for Online Strategy of the Year, Tap for Tap.
Pretio is also located at Owen Matthew’s mini-tech park at 1124 Vancouver Street, famous for using a VW bus and a Boler camping trailer as meeting rooms.
Image Courtesy of Photographer Sama Jim Canzian