The campaign, we are calling The B-Side of the Ticket, will run for the next two years and aims to get every concert goer in the city to learn more about Tectoria and the amazing Imagination Economy we all benefit from. B-Side will have its finger on the pulse of Victoria events and venues that are creative, original and inspiring – and perhaps a little hard to find. We will also feature contests for tickets to upcoming shows as a way to keep people coming back to learn more about the cooler things around town and how technology is shaping our community.

The idea comes from the days when vinyl (with two distinct physical sides) – featured record company favourites on the A-side and ‘filler’ on the B-side. Filler like: I Am The Walrus, Ruby Tuesday, Unchained Melody, Maggie May, Born on the Bayou, Hey Hey What Can I Do & many others.

The B-Side, as you can see, was a place that true fans learned to pay attention to. The parallel, as we see it, is simple. The old vinyl B-Side, like the Victoria tech sector, represents something not everyone is aware of. We recognize the B-Side for what it is: a place for creatives, innovators, leaders & those that can produce original & inspiring work.