What makes Insight, Design, Sustainability, Innovation, and Sociability so critical, and why should your brand harness these key guiding principles?
According to Tectoria’s own Marc Stoiber, these questions form the five pillars esssential for “future proofing” brands keen on seizing the future.
Marc’s book on future-proofing brands is due to launch this fall. To start things off, Marc is going to help us launch Fort Tectoria by speaking at Experience Tectoria next week:
A familiar face at Royal Roads University, Marc writes on brand innovation for Huffington Post, Fast Company, GreenBiz and Sustainable Life Media. He also speaks on the subject from coast to coast, and has been featured at TED.
His work on Mr. Clean earned his team the Procter & Gamble Worldwide Turnaround of the Year Award in 2005.
A Royal Roads instructor, Marc consults for clients including British Columbia Government health care and BC Hydro. Before embarking on consulting, he was vice-president of green innovation at Maddock Douglas, founder of Change Advertising, National creative director of Grey Canada and creative director of DDB Canada.
These days, Marc Stoiber works with our friend Jude Brown as a creative strategist, entrepreneur, green brand specialist and writer, building resilient, future-proof brands.
“I don’t deal with accomplished creative directors of national agencies on a daily basis,” says Jude Brown. “The best thing about Marc is he likes to share. He has a wealth of experience in marketing and business, connections all over the place and sound advice – he hands them all over freely.”
This is important, because Marc advocates building a “global expert network.”
According to Marc, a global expert network is, as the name implies, a network of smart, specialized idea people you can call upon to guide your thinking. In Marc’s case, his global expert network is at the C-suite level, generally entrepreneurial, with strong brand experience.
In short, Marc helps people all over the world forge a more enlightened path forward and helps them guarantee the continued viability of their business.
And he does it all from right here in Tectoria.
We’re so excited to hear him speak next week!
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