B-Side – For Those in the Know

January 10, 2014 by dangunn

We are excited to announce a new marketing effort designed to continue to raise awareness of the local tech sector. Starting today, every concert ticket distributed by Atomique Productions will feature an ad promoting Tectoria and a new web site that will be launched next week.

The campaign, we are calling The B-Side of the Ticket, will run for the next two years and aims to get every concert goer in the city to learn more about Tectoria and the amazing Imagination Economy we all benefit from. B-Side will have its finger on the pulse of Victoria events and venues that are creative, original and inspiring – and perhaps a little hard to find. We will also feature contests for tickets to upcoming shows as a way to keep people coming back to learn more about the cooler things around town and how technology is shaping our community.

The idea comes from the days when vinyl (with two distinct physical sides) – featured record company favourites on the A-side and ‘filler’ on the B-side. Filler like: I Am The Walrus, Ruby Tuesday, Unchained Melody, Maggie May, Born on the Bayou, Hey Hey What Can I Do & many others.

The B-Side, as you can see, was a place that true fans learned to pay attention to. The parallel, as we see it, is simple. The old vinyl B-Side, like the Victoria tech sector, represents something not everyone is aware of. We recognize the B-Side for what it is: a place for creatives, innovators, leaders & those that can produce original & inspiring work.

Those in the know always check the B-Side. Stay tuned for next week’s big launch.

Food Bank Challenge Winners

December 20, 2013 by thestevehof

While every company involved deserves a solid pat on the back, special congratulations go out to the five companies that made the 2013 Food Bank Challenge Podium. As previously mentioned, the names we announced as the winners last Friday night were, shall we say, less than correct. For this we truly apologize.

Now, we present to you THE REAL WINNERS of the

2013 VIATeC Food Bank Challenge:

Greatest Overall Contributor

1) Schneider Electric

2) Helm Operations

3) Seeker Solutions

Greatest per Employee Contributor

1) Quimper Consulting

2) Smart Dolphins

3) Helm Operations

Their creativity and dedication have truly made a difference in the lives of their Victoria neighbours, and they’ve once again proven how vital the tech sector is to our city. Well done folks, well done!

A Look Back at Discover Tectoria

December 20, 2013 by thestevehof

Discover Tectoria

We were aiming for a big crowd but were blown away by the 4,500 people that came through the doors at Discover Tectoria 2013. The event was a massive success no matter which way you measure it, and it’s a testament to the profile the sector now enjoys and how fascinating the services and products created here really are.

With so much to do and see, chances are you weren’t able to see everything Discover Tectoria 2013 had to offer. So here are some of the top recaps of what turned out to be an iconic day in Tectoria history……

Official Recap by UberVideo

A selection of photos from the event:

Discover Tectoria Photo Album

Prefer a written recap? No problem, among many others, both TechVibes and the Times Colonist published articles about the event.

Thanks again to all of our sponsors, exhibitors, speakers, organizers, and volunteers. You’ve set a very high standard for Discover Tectoria 2015.

Discover Tectoria 2013 – Your Insider’s Guide

December 13, 2013 by thestevehof

Ladies and Gentlemen: Start your Engines…… and robots, and video games, and smoke shows, and………. Oh man this is gonna be epic.

Pay attention and we’ll give you a heads up, an insider’s scoop, if you will, on what to expect, when to be where, what not to miss, and how to win some PRIZES!

Where is this event anyway?

Discover Tectoria is happening at The Crystal Gardens at 713 Douglas St.

What do I need to bring?

We’re raising money for the VIATeC Food Bank Challenge in support of Victoria’s Mustard Seed, so this is how it works. Everyone falls into one of the following categories.

You’re in the know, and you, therefore, downloaded a free ticket. Great! Please bring your ticket, on paper or your phone, and one non-perishable food item with you.
Unfortunately, you missed the download, and don’t have a free ticket. Please bring two non perishable food items with you, then sign up for our newsletter so you don’t miss the next one. http://eepurl.com/Jlq99
Unfortunately, you missed the download, don’t have a free ticket, and didn’t bring a food item or cash to donate. Come on people! #TechFansGiveCans. But yah, you’re probably still a good person, so we’ll let you in anyway. Or, you could sing us a song? It’s just a suggestion.

Anyway, moving on:

When should I show up?

The event runs from 11am – 6pm, but if you’d like to be a wee bit more strategic, pay attention to the following:

The Keynote speeches by Bob McDonald and Ann Makosinski begin at 3:15pm. If you’ve registered for these speeches, you’ll want to arrive a few hours before that to ensure you see all of the exhibitors as well.
Camosun College Presents Mr. Wizard Rocketsauce Show – 11:15am, 12:45pm, 2:00pm
Coding for Kids by Mozilla – 12:00pm, 1:15pm
If you don’t have tickets to the keynote speeches, I’d highly recommend heading to the event around 2:30pm. You know, ’cause the lines might be a little shorter.

What’s there to do besides the scheduled presentations above?

There’s absolutely nothing to do or see besides the above events. ARE YOU CRAZY?? There’s so much to do and see:

More than 70 exhibitors
The Innovation Showcase (all the big, shiny, cool stuff that can’t fit in a booth)
Tectoria Video Game Lounge – 19 Victoria gaming companies set to blow your mind
and SO MUCH MORE – Check it all out here, if you actually need more motivation

Post, Tweet, Click, and Sign Up your way to Prizes

Here are the keys to walking away a winner:

Our social media accounts are going to be in full force, tweeting, posting, tagging, Instagramming and much more. For the latest, up to the second info, and to see what everyone at the event is talking about, log in often, and contribute to the #DiscoverTectoria conversation. And please, please, please, take a ton of ridiculous, off the wall, insane pics to share with us.
To win any of the prizes, you must have signed up for the This Week in Tectoria Newsletter.
Today is the launch of @Tectoriagram – our new Instagram account. To celebrate, we’re giving away a prize for Best Tectoriagram photo at the event. Don’t forget to mention us!
The hashtag for today’s event is #DiscoverTectoria and we’re giving away a prize for most creative tweet. Don’t forget to mention us (@VIATeC) and include the hashtag!

Keynote Speakers:

Bob McDonald

Loved by audiences across Canada for making complex scientific issues understandable, meaningful, and fun, Bob McDonald is in high demand. A fixture in broadcasting for more than 30 years, he is currently the host of CBC Radio’s Quirks & Quarks, the award-winning science program that is heard by 500,000 people each week. He is the author of numerous bestselling books, and a member of the Order of Canada.

In addition to hosting Quirks & Quarks, McDonald is a regular reporter for CBC TV’s The National. As a writer, he has authored three science books, and contributed to numerous science textbooks, magazines, and newspapers, including The Globe and Mail. His latest book is Measuring the Earth with a Stick.

McDonald has been honoured for his outstanding contribution to the promotion of science within Canada. He is a recipient of the “Michael Smith Award” from the Natural Sciences and Engineering Research Council; the “Sir Sanford Fleming Medal” from the Royal Canadian Institute; and the “McNeil Medal” from The Royal Society of Canada. He also won a 2008 Gemini Award for “Best Host in a Pre-School, Children’s or Youth Program or Series.” He holds six honorary doctorates from Canadian universities.

Ann Makosinski

You may recognize Ann as the 15-year-old Victoria student who won top prize in Google’s annual global science fair this year. Makosinski, whose entry was chosen from among thousands to represent Canada at Google’s global fair in California, created what she dubbed ‘The Hollow Flashlight,’ to show how humans can be a source of thermal energy.

Just last week Ann was also chosen by Time Magazine as one of the 30 People Under 30 Changing the World. She’s only half way to 30 years old!

Ann will speak about her experience at Google’s science fair and how she first came up with the idea of making the flashlight. There will also be a Q&A period where members of the audience can ask Ann their questions.

Food, Glorious Food

A great event needs great food. We’ve got not one, not two, but three of Victoria’s most popular food trucks parking right out front of the Crystal Gardens.

Leave your lunch at home.

Are you coming to Discover Tectoria Today? What are you most excited for? Do you have any questions?

Post your comments, questions, and concerns below.

And if you’re at the event, swing by and visit us at the VIATeC table.

by Steve Hof

Results are in for the Food Bank Challenge

December 13, 2013 by thestevehof

Food Bank Challenge

What’s less predictable than the NCAA Final Four? The lengths Victoria tech companies will go to raise money for a worthy cause.

For three weeks, dozens of Tectoria companies competed to see who could raise the most food and money for The Mustard Seed Food Bank.

Keep in mind that we’ll be accepting donations at Discover Tectoria today as well, so these totals aren’t complete. However, look how much we’ve raised so far!

Total Cash: $81,297.22
Total Pounds of Food: 3,440
Total Combined Value: $89,897.22
Grand Total Since 2002: $1,663,354.22

Everyone involved should be INCREDIBLY proud of themselves. The team results and final numbers will be announced at tonight’s VIATeC Christmas Party, and what a great reason to celebrate.

So how did these companies raise so much food and money? Creativity baby, creativity.

They jumped in the ocean, one CEO did so while still wearing his suit, they dawned Sumo Wrestler Suits and sparred below Wharf St, there were canned food tower competitions, silent auctions, ridiculous outfits, a ton of tweeting and posting, and a great deal of good old fashioned generosity.

Here’s a small snippet of what we saw…….. The first Harbour Hop, (yes, there were two) I can personally attest to being cold as hell. However, when Helm CEO, Ron deBruyne jumped in a week later, it was literally freezing outside. Well done Ron, well done. They even made the paper!

Ron deBruyne takes a dip for charity

Will Helm win the Food Bank Challenge? Or will it be Quimper, Contech, Smart Dolphin, Starfish, or one of the many other incredible companies that have made such a massive difference in the lives of their neighbours this Christmas?

You’ll find out this evening at the VIATeC Christmas Party. Can’t make the party? Don’t worry. We’ll have all of the Food Bank Challenge results, AND a full recap of Discover Tectoria, the Christmas Party and more, in our very special Christmas Newsletter edition next week.

by Steve Hof

A VIATeC Christmas – 2 Parties 1 Night

December 6, 2013 by thestevehof

The Count reminds us that the VIATeC Christmas Party is Almost Here

2…………..2 Christmas Parties, ha ha ha ha

That’s right. It’s gotten so big, we’ve split this year’s VIATeC Christmas Party into two. Here’s what you need to know:

VIATeC Members – PLEASE REGISTER EARLY.

Part 1 -Networking & Nibbles plus Tyler Harvey

5:00 – 7:30 at Rifflandia HQ, 1501 Douglas Street.

This part is for our friends and members that want to network with the tech sector but don’t plan on making a night of it. Register Here (We suggest you Hurry)

Part 2 – DJ Shrew and Humans

If you want to stick around for when the party will really get rollin’, you can follow this link and register for the 7:30-11pm session. Use the password “After Dark” to get access to tickets.

Tyler Harvey will be wrapping up his set and DJ Shrew will take the floor.

The cherry on top will be an up close performance by Humans!

VIATeC MEMBERS: PLEASE RSVP EARLY to receive priority access to the party.

There will be live music, crisp wine, local beer & eats… what more do we need to say?

*Members: There is a strict capacity at this venue so please RSVP and arrive early to ensure access. This event is open to the public, although VIATeC members will have priority access. (I think we’ve hammered this point home enough, right?)

This all goes down Friday, December 13th after Discover Tectoria 2013. It’s going to be one hell of a day.

And because we promised it in the newsletter, here’s the completed version of:

Your 3 Keys to Success at this year’s VIATeC Christmas Party(s)

Say Yes to Everything
Keep your Tectoria Showing
When in doubt, blame Friday the 13th.

We look forward to seeing you there, it’s going to be one hell of a ride.

by Steve Hof

Want Some Tectorian Support?

December 6, 2013 by thestevehof

Even Spartacus Needed a Little Help from his Friends

Searching for ways to have your story heard throughout the Tectoria community and beyond?

Having trouble making a dent on Twitter, Facebook, and other channels?

Your friends at VIATeC are here to help. We want to scream your story from the top of Mt. Finlayson, but we can’t do that until we hear the story ourselves.

So, how do you go about making this happen?

Help us Help You

Between this tectoria.wordpress blog, our This Week in Tectoria Newsletter, the VIATeC E-Bulletin, Facebook, Twitter, Linkedin, and Flickr, we have thousands upon thousands of people to tell your story to. That doesn’t even include all of our offline channels.

So Send us your Stories Already

Keep in mind, however, that what may be a story to you, could sound like a sales pitch to someone else; and the quickest way to lose an audience is to continuously scream sales pitches at them.

So How do you Know if you Have a Story or Not?

We’re going to keep this very simple. Especially at first, just err on the side of sending us too much stuff. We’ll wade through everything each week and determine what we feel will work the best.

Lets be clear about something though, by writing this post the way I have, I’m setting myself up for a great deal more work, haha. Now that’s fine, and could actually be quite wonderful, as long as it serves a purpose.

While we’re here to ensure that all your great Tectoria stories are given the audience they deserve, behaving like the startup who cried wolf by repeatedly sending us SELL SELL SELL material, is a sure fire way to get your stories to the bottom of the pile.

A Few Key Points to Remember

Starting this very second, send any stories / ideas to me, Steve Hof, at shof@viatec.ca
For blog posts, the stories need to be especially compelling, or motivated by a clear intention to help the Tectoria cause.
If you’re on Twitter, mention @VIATeC in a post and include the hashtag #I_AM_TECTORIAN
If you’re on Facebook, post to the VIATeC wall so we know you’re there.
Don’t want to do either of those things? Fine, be difficult. At the very least, however, send me an email listing the channels you’re on and the best ways we can support you.
There’s no ‘h’ in Tectoria. It’s the little things people.

Is there something I’ve missed? Do you have a mind blowing, or even slightly above average idea for helping us help you?

Post your ideas, questions, and concerns to the comments below. Lets hash it out.

Okay Tectorians, the ball’s in your court.

I mean, even Rod Tidwell figured it out eventually.

Help me……… Help you.

by Steve ‘Soon to be Very Busy‘ Hof

Growing the Food Bank, by Shrinking our….

November 29, 2013 by thestevehof

Hopping in the Inner Harbour for Charity

Harbour Hop 2013 at Fisherman’s Wharf in Victoria, B.C.

We came. We jumped. We lived. We raised money for the VIATeC Food Bank Challenge in support of Victoria’s Mustard Seed.

On Thursday November 28th at twelve noon, roughly one dozen brave souls, myself included, (I use the term ‘brave’ loosely for yours truly) met at the Contech Inc offices and walked down toward Fisherman’s Wharf.

With the Times Colonist and CTV News on hand, the audience of spectators counted down from five, and…… Well, to be perfectly honest, I have next to no recollection of the less than four seconds it took me to get in, and get the heck out.

Many of the veteran jumpers (Victoria Tech firms such as Contech, Starfish Medical, Vigil Health, Telus, and VIATeC to name a few) actually went in a second time just for kicks!

The long and short of it is that we were able to raise money for an extremely important cause. With one full week to go, it’s not too late to sign up for the VIATeC Food Bank Challenge. You won’t even have to hop in the harbour. Well, at least not until next year. And for those of you there this year, if you have any photos of the event you’d like to share, please shoot me an email so we can post it here and feel warm until next year.

A special thanks goes out to Contech Inc for once again organizing the event, and supplying the trembling jumpers with food and refreshments after the event.

by Steve Hof

steve@pikomarketing.com

Not your Average Room Full of People

November 22, 2013 by thestevehof

Bob McDonald and Ann Makosinski Both Set to Speak.

You’re Welcome Victoria.

With Bob McDonald, host of CBC Radio’s Quirks & Quarks; Ann Makosinski, the 15yr old winner of Google’s Global Science Fair; and more than 70 other gifted presenters and exhibitors, Victoria’s Crystal Gardens promises to have the highest average IQ of any building in Victoria this December 13th for Discover Tectoria.

Ann Makosinski, of course, is the fifteen year old Saanich student who, motivated by her friend in the Phillipines who was failing school due to a lack of light to study with, invented a hollow flashlight powered by human thermal energy. Her invention and Google Science Fair Award have her in popular demand, with TEDx talks and many other coming opportunities. Yah, that’s the level of talent bursting out of Victoria right now.

For those of you living under a rock, Discover Tectoria is the preeminent Victoria tech showcase that happens but once every two years. Besides the more than 70 presenters and exhibitors, the local Gaming Studio and Innovation Showcases have some some incredible hands on experiences to offer; think robots, simulators, and everything in between. Just picture a room packed with geniuses giving you a sneak peek into both Victoria’s, and the world’s future.

by Steve Hof