THIS WEEK IN TECTORIA

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Tectorian of the Week: the Tectoria Community

March 12, 2015 by Tectoria

 

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Our Tectorian of the Week is the entire Tectoria community. Why?

Because, as the 2015 VIATeC Food Bank Challenge results demonstrate, we can all work together to as a true community to make a difference.

2015 VIATeC Food Bank Challenge Results

The results of this year’s Food Bank Challenge are pretty awesome:

  • In just the month of February, 2015 Food Bank Challenge participants successfully raised $47,135.76 in cash.
  • The kicker: with the Mustard Seed’s purchasing power this cash amount essentially doubles!
  • On top of the cash, 2015 VIATeC Food Bank participants also brought in 1790 pounds of food worth an estimated $4,500!

More numbers:

During the 13 years the VIATEC Food Bank Challenge has now been running, total food and cash valued at $1,734,964.98 has been donated from Greater Victoria companies!

Everything goes towards helping hungry families who have to rely on the Mustard Seed and other food banks to put food on the table.

The Mustard Seed has said that spring is a challenging time of year to receive donations, so these donations are especially helpful.

Who Were the 2015 Food Bank Challenge Winners?

There were some insanely close races in both of the two categories.

In fact, participants were able to triple donations in the final week, which just shows how hard our community battled for supremacy.

There were two categories in the Food Bank Challenge:

  1. Greatest Overall Contributor (ie, points amassed to the whole company)
  2. Greatest Per Employee Contributor

And here are the top 3 for each category:

Greatest Overall Contributor

  1. RevenueWire
  2. Carmanah
  3. Schneider Electric

Greatest per Employee Contributor

  1. Carmanah
  2. Red Brick Media
  3. RevenueWire

Congratulations to the winners! It’s all about making a difference to families in need in Victoria, and helping build, maintain, and strengthen community bonds.

A true community effort

And the 2015 VIATeC Food Bank Challenge was a true community effort. This year’s success would not have been possible without the contributions of all 2015 VIATEC Food Bank Challenge Participants:

  • RevenueWire
  • FTS – Forest Technology Systems Ltd.
  • Carmanah
  • Vigil Health Solutions
  • Schneider Electric
  • HP Advanced Solutions
  • ParetoLogic
  • AbeBooks
  • Red Brick Media
  • Learning Initiatives
  • StarFish Medical
  • CAMACC
  • Unit 4
  • RBC Commercial Banking
  • National Research Council Canada
  • Genologics
  • xMatters
  • VIATEC

Drilling down, we’d like to give one last shoutout to our leaders in the cash and food donation categories:

Greatest Cash Contributors in 2015

  • RevenueWire
  • Carmanah
  • Schneider Electric

Greatest Food Weight Contributors in 2015

  • HP Advanced Solutions
  • Schneider Electric
  • Unit 4

Getting ready for next year…

We’re looking to use this year’s success as a springboard for even greater achievement next year.  If you and your company are interested in taking the challenge next time – express your early interest now by contacting Devan McCannel: dmccannel@viatec.ca!

 

 

Filed Under: Tectorian of the Week, VIATeC Community

Hilary Brunsdon

March 5, 2015 by Tectoria

hilary brunsdon

RevenueWire’s Hilary Brunsdon is our Tectorian of the Week.

Why Hilary, and why now?

For one thing the RevenueWire team rose to the occasion in February when they raised food and donations for the VIATeC Food Bank Challenge.

We’ll be announcing the results – and the winning teams – next week.

But this massive community initiative can already be counted as a success.

The Mustard Seed struggles to meet demands after the holiday season, so this year we moved the challenge to the time of year when it is needed most, and the participants stepped up and meet the challenge!

It’s people like Hilary and her fellow Tectorians at RevenueWire that have helped transform Victoria’s tech sector a true tech community.

Her colleagues at RevenueWire also tell us that Hilary is passionate about what she does, that she loves people and her role as an HR coordinator.

On top of that, Hilary is sincere and easy to approach, and this makes her a great – and fun – colleague to work with. We have noticed all of these qualities in Hilary too, as she is a regular visitor here at Fort Tectoria.

Hilary also is the living proof that you can stay in Victoria and create an awesome career. The Camosun Business & Leadership grad has worked in a number of positions at a bunch of interesting employers before finding her current home at RevenueWire.

2013Volunteers

On top of that, Hilary volunteers with TEDx Victoria as human resources coordinator. It’s a big job because TEDx Victoria is run entirely by volunteers, and the Victoria organization has grown to become absolutely massive. It’s another way the Tectoria community is continuing to evolve.

In 2014 TEDxVictoria also expanded outside the McPherson theatre and into multiple venues in the surrounding area to expand the experience.

Once again, like with RevenueWire it was a team effort that involved a lot of people, and Hilary was part of  that team.

That’s why Hilary represents Tectoria to us. She’s alway happy to pitch and and make our community a better place.

Like hearing about awesome people like Hilary?

Sign-up for the weekly This Week in Tectoria newsletter!

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Filed Under: Tectorian of the Week

Mary Chiappetta

February 26, 2015 by Tectoria

tectorian_of_the_week mary

Mary Chiappetta, a District Learning Coach at School District 61 and tireless champion working to help more even more teams across Victoria participate in the VIATeC Food Bank Challenge is our Tectorian of the Week.

food-bank

This year is the first year the VIATeC Food Bank Challenge has been opened to the wider Greater Victoria community. The 2015 VIATeC Food Bank Challenge ends on February 27th, and it is turning out to be yet another great year thanks to the contributions of dedicated community members like Mary Chiappetta.

Mary Chiappetta is one of our community members responsible for its success this year.

Mary doesn’t work at a tech company. Instead, she works as a learning coach with Greater Victoria School District.

She championed introducing the VIATeC Food Bank Challenge to the community by introducing the event to her Learning Initiatives team at School District 61.

Mary didn’t stop there.

She has continued to rally the other employees who work at School District 61 to contribute to the challenge.  Making inroads into the Victoria comunity was a key objective of this year’s VIATeC Food Bank Challenges.

Champions like Mary are essential to help the Food Bank Challenge to spread further into the Tectoria community from year to year.

Mary is indeed a true Tectorian in other ways, too.

In her role as a District Learning Coach with Learning Initiatives, Mary provides professional development opportunities for teachers all across the Greater Victoria School District #61.  Mary and the other members of the Learning Initiatives Team (let’s give a shout-out to Petra and Jessica!) aim to provide teachers with insights about the latest teaching methods to help students learn.

Effective teaching is the cornerstone of the Tectoria knowledge economy.

If we want to continue to build an economy based on innovation, we need innovative, creative students willing to explore new technology.

Teachers need to be able to understand and effectively wield new technologies, and then use these new tools in the classroom. The Learning Initiatives team helps teachers not only learn about new innovative tools and technology, but they also implement them immediately with their students.

In short, it’s all part of helping Victoria students be better prepared to participate in the global community, and become future Tectorians themselves.

Filed Under: Tectorian of the Week

Sign Up For Canstruction, Receive Points for Your VIATeC Food Bank Challenge Team

February 19, 2015 by Tectoria

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Food Bank Challenge Participants: Sign Up for Canstruction, Receive Bonus Points! (bonus points only apply to FBC participants)

If you and your company have enjoyed competing in the 2015 VIATeC Food Bank Challenge in February, another awesome opportunity to give back to your community is around the corner.

From May 1st to May 11th, 2015 the Dahlia Society will be hosting a Canstruction event at Mayfair Mall. Just like the VIATeC Foodbank Challenge, all food and funds raised will go to support The Mustard Seed.

Note: Canstruction is open to anyone and everyone in Victoria – you don’t have to be a tech company, VIATeC member or Food Bank Challenge participant to participate in Canstruction. They are looking forward to your support!

canstruction_logo_300x88

The deadline for Victoria companies & teams to sign up for Canstruction 2015 is coming up at the end of February (learn more about Canstruction in Victoria here).

VIATeC Food Bank Challenge companies who sign up for Canstruction are eligible to receive extra points.


 

food-bank

2015 VIATeC Foodbank Challenge Update

Devan McCannel reports:

Week 1 of the challenge saw a very close race between Red Brick Media and RevenueWire.  Red Brick Media came out slightly ahead, with both companies raising over $2,000 in cash.

In Week 2 ParetoLogic built on their momentum from a solid Week 1 effort, earning the most points of any company for the week.  ParetoLogic’s score has been further boosted by the Bonus Points awarded to them for their relentless recruitment efforts.

As for February 16th, at the halfway point of the challenge, the top 3 companies overall are RevenueWire, Red Brick Media and ParetoLogic, in that order.


 What is Canstruction?

Canstruction is a unique charity that hosts competitions, exhibitions and events showcasing colossal structures made entirely out of full cans of food.

After the structures are built, the creations go on display to the public as a giant art exhibition. At the end of the event, all food is donated to local hunger relief organizations.

The Canstruction project has helped raise over 21 million pounds of food since 1992 through events held annually in over 150 cities around the world.

Canstruction is hosted locally by the Dahlia Society, a non-profit community society in Victoria B.C. working to end cancer and hunger by hosting unique events and supporting local initiatives.

The Dahlia Society’s 2014 Canstruction event brought in over 29,000 cans worth over $47,000, $1,000 in cash donations.

The 30,569 lbs. of cans donated in Victoria in 2014 helped create 36,683 meals, and lasted for three and a half months before the last can was opened.

Sign Up Your Team to Compete in Canstruction Victoria – May 1st to May 11th

Local companies and teams (including VIATeC Food Bank Teams) are invited to participate in Canstruction 2015 from May 1st to May 11th at Mayfair Mall.

Each team is required to have an architect, engineer, landscape architect, graphic designer, or other designated design professional. The rest of each team is made up of people like you, from the local community, who want to support the fight against hunger.

FAQ’s are here, and the signup page is here.

Important Dates
May 1st and 2nd, 2015 -Build Days
May 2nd  – Judging Day
May 3rd through May 11th during mall hours- Public Viewing
May 11th, 2015- Teardown

Filed Under: Tectoria, VIATeC Community

Tectorian of the Week: David Fissel

February 18, 2015 by Tectoria

tectorian_of_the_week david fissel

Our Tectorian of the Week is David Fissel, who serves as Chair & Senior Scientist of ASL Environmental Services and has been a longtime tech community supporter, booster  and cheerleader.

ASL Environmental Sciences provides scientific oceanographic services, specializing in physical oceanography. The company develops technologies and processes aimed at measuring currents, waves, sea ice, and sediment. Applications include everything from offshore energy exploration and production to understanding climate change and salmon spawning.

The company currently is currently based at a large facility just off Keating X Road in Saanichton, and has grown to 50 employees. Many of ASL employees are UVic grads who now work as engineers, computer scientists, and physicists to create cutting-edge technologies.

Setting out with a vision and a desire to make things happen

David is our  Tectorian of the Week because he represents the potential of what can be achieved by setting out equipped with a vision and the desire to make things happen.

Over the course of David’s career he has helped play a role building BC’s ocean technology sector, which David estimates generates annual provincial revenues of $1.1 billion while employing nearly 5,500 people. And many of those people work on the Saanich Peninsula at companies like ASL.

After completing an M. Sc. in physical oceanography at the University of British Columbia in 1975, David worked on contract as a research oceanographer at the Institute of Ocean Sciences of the Department of Fisheries and Oceans (DFO) in Sidney, on the Saanich Peninsula.

Two years later, in 1977, David co-founded ASL Environmental Sciences (originally Arctic Sciences Ltd.), and has held a number of senior positions in the company as it has grown to become Canada’s largest physical oceanographic company and a trusted name internationally.

Cool ocean technologies developed on the Saanich Peninsula

Two recent, incredibly cool technologies developed by ASL include the Ice Profiler Sonar, and the Acoustic Zooplankton and Fish Profiler.

The Ice Profiler Sonar is used for polar science, climate studies,  environmental assessment, and to help design offshore oil and gas platform to operate in challenging environments.

The Acoustic Zooplankton and Fish Profiler is used by research labs to observe the vertical migration of zooplankton.

ASL has been involved with the the VENUS and NEPTUNE projects from the very beginning. Other ASL customers and partners include the world-famous Woods Hole Oceanographic Institution, the Scripps Institution of Oceanography, and the British Antarctic Survey.

In another interesting project, ASL is working with the University of Georgia to build an instrument that will be installed in 2016 at the Ocean Networks Canada NEPTUNE cabled observatory at the Endeavour hydrothermal vent site, approximately 300 km off the west coast of Vancouver Island, 2200 meters beneath the surface of the ocean.

The instrument will measure the rise velocity of the plume and its turbulent properties in real time.  The goal of the project is to better understand the interaction between hydrothermal vent fluids and the surrounding ocean and how that supports the unique ecosystem found at the vents.

A strong booster for the tech sector

David Fissel also deserves credit for tirelessly supporting Greater Victoria’s advanced technology sector.

Besides helping develop and foster collegial atmosphere among the various ocean technology companies that call the Saanich Peninsula and Greater Victoria home, David also has long supported the Sidney Breakfast Club. The Sidney Breakfast Club has acted as an event where entrepreneurs, inventors and others can come together to make connections, share ideas, and support one another.

This desire to help each other out is part of our collective DNA in Victoria, and David Fissel has helped foster this sense of community.

Filed Under: Tectorian of the Week

Thomas Binsl, ClinicaGeno

February 11, 2015 by Tectoria

thomas binsl

Our Tectorian of the Week is Thomas Binsl, a recent transplant to Victoria by way of London and, before that, the Netherlands.

Thomas is the quintessential Tectorian: he discovered Victoria, fell in love with the place, and has figured out a way to relocate here to live.

And, like many Tectorians, Thomas has brought with him to Victoria considerable technical skills and insights.

He’s the co-founder of ClinicaGeno and director of ClinicaGeno Analytics, which  support diagnostic companies with data analysis, software development and software validation services during the development of diagnostic tests.

It’s all part of  helping diagnostic companies accelerate the deployment of their medical diagnostic applications.

Thomas holds a Bioinformatics PhD from the VU University Amsterdam and has extensive experience in the development of data-based solutions, the analysis of biological/medical as well as developing validated software for new medical diagnostic products.

Currently, Thomas is in charge of the planning, development and management of the analysis and IT infrastructure for Microbiome’s bacterial diagnostic product. In addition, Thomas is also responsible for the implementation of the Quality Management System at ClinicaGeno.

Thomas is new in town and is looking to make connections, so be sure to connect with him on LinkedIn.

 

Filed Under: Tectorian of the Week

Mustard Seed Food Bank

February 6, 2015 by Tectoria

mustard seed

Our Tectorian of the Week is the Mustard Seed Food Bank.

The Mustard Seed is a well-known non-profit organization fighting hunger and restoring faith in Greater Victoria.

Besides running the largest Food Bank on Vancouver Island, the Bay Street organization provides nutritious hampers to neighbours in need throughout the week.

Their skilled staff offer advocacy, counseling, addictions recovery, and many other resources.

From food to friendship, the Mustard Seed aims to meet the physical, relational, and spiritual needs of the whole person.

They have an active weekday drop-in centre that offers all sorts of services such as chapel, hair cutting, nursing, a clothing bank, access to home starter kits, and more.

The Mustard Seed regularly serves weekend meals and offer a host of other weekend activities.

Above all, the Mustard Seed is a place of acceptance and unconditional love. It’s a true fellowship aimed at cultivating a community of compassion where all are welcome.

Not only that, the Mustard Seed is the cornerstone of the Tectoria community, providing a home away from home to many people who need someplace to go.

2015 VIATeC Food Bank Challenge

It’s really easy for you to help out the Mustard Seed right now.

The VIATeC Food Bank Challenge runs right now from February 2nd to February 27th (the Food Bank Challenge is now open to companies outside of the Tech sector too).

A large percentage of our community members are employed families struggling to make ends meet.  Many families need our help.

Have your company sign up now to participate in this week to week points competition that raises food and cash for your local Mustard Seed.  This year, ALL greater Victoria companies are welcome!  Since its inception in 2002, $1,633,354.22 worth of food and cash has been donated from Greater Victoria Technology companies.

Email Devan at dmccannel@viatec.ca to accept the challenge, complete details can be found here.

Filed Under: Tectorian of the Week

Leo Spalteholz

January 28, 2015 by Tectoria

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Leo Spalteholz, engineering manager at CanAssist, is our Tectorian of the Week.

Leo has been involved with CanAssist since 2004, when he started as a volunteer (at the then-University of Victoria Assistive Technology Team writing an on-screen keyboard to be used with an eye tracking system.

Over the past decade, Leo has worked on and managed hundreds of projects for people with disabilities from simple equipment mounts to software apps for people with brain injuries and systems to prevent seniors with dementia from wandering.

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 “Leo has taught me a great deal not only about how technology can be created and deployed to truly open doors to the world and provide a person with barriers the ability to do that which they had previously never thought possible.” – Mike Shannon

These days, Leo manages the engineering team at CanAssist, developing assistive technology for people with disabilities.

“Leo has dedicated his engineering career to the assistance of those less fortunate: the disabled,” says Mike Shannon, another noted tireless cheerleader for Tectoria who now serves as Director of Operations and Business Development at CanAssist.

“Leo has taught me a great deal not only about how technology can be created and deployed to truly open doors to the world and provide a person with barriers the ability to do that which they had previously never thought possible,” says Mike. “He has a broad spectrum of interests and always brings a unique point of view to any discussion be it technical or philosophical.”

CanAssist – formerly the University of Victoria Assistive Technology Team (UVATT) – was established in 1999 by long-time Tectorian Dr. Nigel Livingston.

Dr. Livingston was introduced to the disability community after his daughter, Hannah, was diagnosed with Angelman syndrome.

During his interactions with health-care practitioners and those with disabilities, he discovered the great need for assistive technologies that could be customized to meet the sometimes highly specific challenges of individuals. Such devices were not readily available due to factors such as the complex challenges involved in developing them, the cost of production and the limited market for them.

UVATT was formed to address this need by making use of the outstanding resources at the University of Victoria.

UVATT’s first project dates back to 1999, when Dr. Livingston and a volunteer staff member developed a finger-activated switch to control a cassette player.

Their client was a young man who had suffered a near-drowning accident as a child. Then a resident at the Queen Alexandra Centre for Children’s Health, he was blind, unable to talk or walk, and only able to partially move one finger. The device created allowed the young man to turn his tape recorder on and off independently.

By 2003, UVATT was receiving about 75 requests from the community for assistive technologies annually.

By 2014, the organization had engaged almost 6,000 students, through co-op, graduate and work study placements, presentations, course instruction, overseas study programs and volunteer opportunities. Likewise, many members of UVic faculty have engaged in CanAssist activities over the years, in areas such as research, classroom instruction, requests for technology development and the ongoing sharing of ideas and expertise.

CanAssist still regularly responds to requests from individuals in the community, but in recent years has also provided customized technology solutions to a number of organizations.

Filed Under: Tectorian of the Week

Reyna Jenkyns

January 21, 2015 by Tectoria

rwyba

Reyna Jenkyns, leader of Ocean Networks Canada‘s Data Stewardship & Operations Support team (and a Giant Jenga competitor to be reckoned with) is our Tectorian of the Week.

Ocean Networks Canada is based at UVic and operates the  NEPTUNE and VENUS cabled ocean observatories. These underwater observatories collect data on physical, chemical, biological, and geological aspects of the ocean over long periods of time periods, supporting research on complex Earth processes in ways not previously possible.

Jenkyns is well-regarded by collaborators all over the world for creating and managing tools with other ocean data providers, for participating in cruise expeditions and collaborating with the oceanographic community, and for just generally helping wire the abyss.

Equally importantly we were very impressed with Reyna Jenkyns’ Giant Jenga skills.

IMG_20150116_185851

After an intense, prolonged battle at the 2015 VIATeC New Year’s Party last week, Jenkyns narrowly missed winning two tickets to a Canucks game in Vancouver. It was all for a good cause, however – by playing in the tournament Jenkyns helped raise a ton of cash for the Mustard Seed Food Bank. That alone makes her and her partner prime candidates for a Tectorian nomination.

Jenkyns also has another common key Tectorian trait: she’s not from here originally, but moved to Victoria to take part in our booming tech scene.

She received her Bachelor of Mathematics in the Applied Mathematics Co-operative Program from the famed University of Waterloo. What to do next? Travel to Canada’s second largest oceans cluster to pursue a Master of Science in Ocean Physics at UVic, of course!

Jenkyns’ research area at UVic was “the transfer of momentum between internal tides and subinertial flow at a dissipating surface reflection.”

As a graduate student, she had the opportunity to collect oceanographic data on research cruises in coastal BC and the East Pacific Ocean. This fascination with water originates from childhood summers at Lake Winnipeg, Manitoba.

Prior work experience spans companies specializing in oceanographic monitoring systems, aerospace engineering, and information technology.

One interesting perk of her job: Jenkyns has gone snorkeling in Iceland’s chilly waters.

 

 

Filed Under: Tectorian of the Week

The Stupid Curve, Cognitive Overload and Marketing the Future

January 17, 2015 by Tectoria

Marketers have their work cut out for them.

 

Our world has gone through some wrenching leaps forward – and sideways – in the past 10 years. Anyone interested in making things easy, charming and reassuring for consumers is facing an uphill battle. To paraphrase, they want the truth, but they can’t handle the truth.

 

I have a particular interest in tech, and its impact on would-be users. You don’t have to look hard to understand how increasingly rapid advances are rewiring our brains. Let’s start with a couple of macro-observations.

 

The Stupid Curve

 

In 1965, Intel founder Gordon Moore predicted the number of transistors on integrated circuits would double every two years, thanks to the exponential nature of technological innovation. Moore got it right. Our computing power (and the wonderful new products it enabled) has accelerated like a car, then a plane, then a rocket. Dream it today—buy it tomorrow.

 

The only problem is, so many people are dreaming of cool things, and so many people are making those dreams real, that we’re being flooded with amazing electronic tools, toys, and devices. And we have to learn how to use them.

 

As humans, we’re used to learning curves. You get a new device, bumble along as you figure out how to make the damn thing do what it’s supposed to, then start feeling smarter as you gain proficiency. Eventually, you reach the learning curve’s peak. You’re the king of the world and ready to take on another challenge.

 

But what if your device is rendered obsolete before you’re halfway along the learning curve, and you’re back to square one with the new version? Now multiply that by every device you own, every operating system you work with, and every app people say you simply can’t live without.

 

Suddenly one little learning curve becomes a tidal wave of curves that buries you. Too many improvements to absorb, too many updates to install, too many new ways to get the old job done. You’ve been sentenced to life as a newbie, feeling perennially stupid and incompetent. Worse still, you can’t stop the train and get off, for fear of being left behind in the Luddite dust. Which leads us to the next source of anxiety.

 

Cognitive overload

 

As technology author Nicholas Carr writes in his book The Shallows, “Psychologists refer to the information flowing into our working memory as our cognitive load. When the load exceeds our mind’s ability to process and store it, we’re unable to retain the information or to draw connections with other memories. We can’t translate the new material into conceptual knowledge. Our ability to learn suffers, and our understanding remains weak.” http://www.theshallowsbook.com/nicholascarr/Nicholas_Carrs_The_Shallows.html

 

What ensues is cognitive overload.

 

Essentially, cognitive overload decreases our capacity to learn new things. So being overloaded with technology updates hinders our ability to master those updates.

 

But decreased learning capacity and attention span aren’t the only symptoms. Cognitive overload affects our moods, our sleep, everything. It makes us sick.

 

Now the unsurprising news. We are in a state of cognitive overload nearly every day. As Tony Schwartz, workplace efficiency expert, writes, “Far and away the biggest work challenges most of us now face are cognitive overload and difficulty focusing on one thing at a time”. http://dealbook.nytimes.com/2013/05/17/faced-with-overload-a-need-to-find-focus/?_php=true&_type=blogs&_r=0

 

Schwartz’s claim is backed by numbers. “Dying for Information,” a Reuters study of more than a thousand junior, middle, and senior managers in the United Kingdom, United States, Singapore, Hong Kong, and Australia (see http://old.cni.org/regconfs/1997/ukoln-content/repor~13.html) relays the following:

 

  • Two-thirds of managers reported tension with work colleagues and loss of job satisfaction because of stress associated with information overload.
  • One-third of managers (and 43 percent of senior managers) suffered from ill health brought on by stress associated with information overload.
  • 62 percent of managers testified their personal relationships suffered as a direct result of information overload.
  • 43 percent of managers thought important decisions were delayed, and their ability to make important decisions was affected, as a result of having too much information.

 

 

Now for the disturbing bit. This study was done in 1997. The good old days, before social media, 4G, apps. Anyone feeling cognitive overload today would look back at 1997 with nostalgia.

 

Of course, we’ll adapt to cognitive overload, just as we adapted in 1997. But what form will our adaptation take?

 

If current indicators bear out, we’ll become a more superficial, reactive, frazzled population. We’ll blink, not think.

 

Combine this with our greater voyeuristic, narcissistic tendencies, and what do you have? A world of five-year-olds with too much sugar in them.

 

Heck, there may be an app to help us get past this. To smooth out the learning curves, and calm our misfiring synapses.

 

But are you going to ask consumers to take the time to figure it out?

 

Excerpt from ‘Didn’t See It Coming’, Marc Stoiber’s new book. http://www.amazon.com/Didnt-See-Coming-Marc-Stoiber/dp/1505389003/ref=sr_1_1?ie=UTF8&qid=1421798107&sr=8-1&keywords=marc+stoiber

Marc Stoiber is a brand consultant, entrepreneur, and writer. He knows how to connect dots, simplify, and add a creative twist to the most mundane things in life. Even insurance and diet bars.

He has worked in the corner office, the basement, and at coffee shops around the world. His work – even the legitimate stuff clients paid for – has been recognized by virtually every international industry award for advertising and design.

Marc writes on brand innovation for Huffington Post, Fast Company, GreenBiz and Sustainable Life Media. He also speaks on the subject from coast to coast, and has been featured at TEDx.

Filed Under: VIATeC Community Tagged With: marc-stoiber

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