The stock photo industry has made a huge pivot thanks to local co-operative, Stocksy United, and they just became a finalist for the Innovative Excellence VIATEC Technology Award because of it.
The galleries on stocksy are jaw-dropping. The images are all unique, colourful, full of imagination and something you might rather hang on your wall then put in a brochure.
There are many differences between Stocksy and other stock image companies, one of which is Stocksy’s photographers are invited and curated into the collection. This means you don’t have to search through endless pages of images to find something good, they do that for you.
Stocksy also doesn’t stop at photography.
They feature one-on-one interview pieces, travel stories and even food recipes. All with stunning photos to back-up the well written content, of course. You can spend hours on this website.
To top it all off, Stocksy United is a multi-stakeholder co-operative, which means all of their photographers are also co-owners of the company.
“Almost every single person who works for Stocksy is also a photographer, from client relations to our lawyer,” commented Brianna Wettlaufer, CEO/Co-Founder. “When we say we love photography, it’s very personal to us.”
They’re collectively driven by their shared vision for creative integrity and sustainable business practices. The community behind Stocksy gains its strength through the open collaboration and support of ideas, experience, and artistic vision.
The Stocksy team (united)
“Share the wealth” could also be their motto. Their financial structure is designed to pay out the majority of profits, with 50% of the initial royalty ($5-$50) and 75% of every extended license going directly into the photographer’s pockets. At the end of each year, the co-operative’s profits are distributed back to its members, with their membership growing by 500 every year.
“We’ve worked really hard to be where we are today,” commented Breanna. “It’s been two years of grit and sacrifice while being crammed into a small office with workstations on top of each other. We’re just finally coming up for air and are making time for fun together.”
At the end of last year they moved into their new, custom-renovated office in Market Square.
“The transparency of being a co-op definitely shows in our day-to-day business,” commented Breanna. “We have an open floor plan, collaborative workspace, and a fairly flat hierarchy. Everyone knows what every department is doing, and we are accountable to each other and respect each other. And one day soon maybe we’ll get a ping pong table.”
The team is incredibly proud that Stocksy is based in Victoria, BC and they are really excited to see the tech scene taking off here.
“Stocksy isn’t the most ‘out there’ socially, but we are here to support the tech scene any way we can. If you need photos, let us know! Or even stop by Fridays after 3:30 pm to come say hi and have a beer.”
Their office is located in Market Square and their photographers are… everywhere!
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